For a long time being a content creator for digital platforms was considered a hobby or a pass time, today it is a legitimate way of making a living. Not just internationally but even locally. Kenya has great creative minds that are working hard every day to turn their passions into sources of steady income.
Joanna Kinuthia is one of these creative minds striving to make this new way of life practical for future up and comers. She started her YouTube channel about a year ago and so far so good despite every challenge she faced in the early stages, she has become a beauty influencer with enough work to show for it.
Her channel is on all things beauty from makeup to skincare with the occasional break in form of a vlog where she welcomes her subscribers into bits and pieces of her blossoming life. Joanna, believe it or not, is just a regular Kenyan girl who decided to quit her 9-5 after graduating from the university to pursue her true passion.
There was no turning back for the Kenyan beauty as she spent every waking moment to create content that her supporters would appreciate and clients would soon deem worthy of the pay.
She has mastered the art of makeup application as a self-taught artist who shares tips with her subscribers as she learns the ever-growing trade. Her practical yet relatable approach to beauty happens to be her selling point and the main reason one might click the subscribe button on her channel.
Her hard work has given her numerous work opportunities as she has created content for major brands such as Darling Kenya, TCB naturals, KFC and even recently CBA bank. Through her content, she seeks to educate and motivate the masses and it has definitely gained her some fame.
We can see her on local advertisements as well as being interviewed on local daytime television shows. She makes it worth it and maybe even easy as most might think just by looking at how quickly she rose to fame. Joanna has never been shy to share her journey to success, her struggles as well as her victories on her way to the top.
In comparison to digital influencers across the continent, she still has quite the long way to go but she is already on the right track. She keeps you glued to the screen with each video she uploads and one can easily see her growth from the very first video to her current content.
Working on the digital space and making your home environment an office space is quickly becoming normal in Kenya and the more we understand this as a career the better for young creative minds.
It is encouraging to see young women like Joanna take their future in their hands and turn their passionate dreams into great success. She has definitely been a hard worker judging by the quality and quantity of content she delivers. The young creative is quite impressive and humble beyond what words would say.
Social media has taken over so much and digital influencing happens to be one of the positive ways in terms of marketing and making a decent living. The sky is the limit for Joanna but it is clear that she will fly the Kenyan flag high as she makes progress on her digital platform.