In the heart of Uganda, at Studio Byangwe, a passionate team of artists and entrepreneurs has embarked on a remarkable journey, turning a humble material into premium utilitarian products. Sandra Suubi, a visual and performing artist; Kanakulya Lydia, an architect; and Irene Victoria Kalinzi, a social worker, established Studio Byangwe, a venture dedicated to transforming the locally available natural loofah, known as Byangwe, into exquisite and functional creations. In this article, we will delve into the fascinating world of Studio Byangwe, exploring their journey, mission, and the impact they’ve had on both the local community and beyond.
A Journey Rooted in Passion
The remarkable story of Studio Byangwe unfolds through the diverse experiences and expertise of Lydia, Victoria, and Suubi. Lydia, an architect, embarked on an 18-month exploration during her fellowship with the African Design Centre, immersing herself in the richness of locally available crafts and materials. Her fascination with collaborating with local artisans to create premium, functional products became the driving force behind this innovative venture. At the same time, Victoria, a seasoned social worker, observed how communities actively engaged in Byangwe farming on a small scale. This led her to envision a partnership that could empower these communities holistically, leaving a meaningful impact.
Suubi, equipped with a Master’s in fine art from Makerere University, had long been captivated by the eco-friendly materials abundant in her surroundings.
These three visionary women merged their distinct practices and experiences to establish a collaborative, female-led studio, inspired by research first published about Byangwe’s untapped potential in 2014. This convergence in 2019 laid the foundation for Studio Byangwe’s transformative journey, infusing new life into a local material and transforming it into exquisite, functional creations.
Studio Byangwe, conceived in October 2019 and officially established in 2020, centres its mission around exploring the untapped potential of Byangwe as a material in Uganda. While Byangwe, meaning loofah in Luganda, was commonly used for bathing, Studio Byangwe recognised its incredible versatility and sought to push their experience with it through the creation of premium products, unveiling unexplored horizons through dedicated research and design. As their vision took shape, they embarked on an incredible journey, ready to leave a lasting impact.
The Kuonyesha Art Fund, a local Arts support initiative by CivSource Africa managed by the CivFund, played a pivotal role during Studio Byangwe’s early stages. This initiative provided essential grant support that allowed the studio to transition from ideation to practical creation and market testing. With the help of the Kuonyesha Art Fund, Studio Byangwe gained valuable insights into the entire Byangwe production value chain.
However, during this phase, they were faced with a concerning reality. They discovered that the actual farmers who grew Byangwe received meagre compensation for their efforts, resulting in low production rates. Moreover, they encountered limited market certainty and found that there were few alternative uses for Byangwe, leading to a demand that remained lower than the actual supply.
Recognising the inequity and the untapped potential of the Byangwe plant, Studio Byangwe stepped in to disrupt this flawed system. Their mission became to create a fair and sustainable value chain that empowers farmers and maximises the material’s utilisation, fostering a thriving Byangwe industry that benefits both the local economy and the environment. Through their intervention, Studio Byangwe embarked on a transformative journey that not only reshaped the perception of Byangwe but also laid the foundation for a more inclusive and impactful approach to product creation and community development.
Challenges and Growth
The journey of Studio Byangwe began with a simple yet visionary idea: crafting a lampshade that harnessed the loofah’s remarkable ability to diffuse light. As they delved deeper into the material’s potential, a world of creative possibilities unfolded when they discovered its compatibility with other materials like cloth, enabling seamless stitching with a sewing machine. This ground-breaking realisation led them to embark on an audacious venture: creating a shoe from the versatile loofah.
Undaunted by the challenges that lay ahead, Studio Byangwe fearlessly engaged a diverse group of artisans, including local shoemakers, tailors, and metal workers, to collaboratively breathe life into their innovative vision. However, pioneering a path to success comes with its share of obstacles.
One significant hurdle they faced was overcoming the prevailing mindset surrounding the material. Often met with scepticism, Studio Byangwe persevered, showcasing the stunning products they crafted, thereby transforming doubters into admirers. Additionally, they confronted the impact of weather changes on Byangwe’s growth, resiliently adapting to the uncertainties brought by climate change.
Yet these obstacles only fueled their determination. Studio Byangwe recognised the importance of capital and secured a large working space to explore the myriad production processes. Navigating through multiple stages of production across different locations necessitated meticulous planning and investment, but the studio embraced the challenge with unwavering resolve.
Sharing their captivating journey with the world became an essential aspect of Studio Byangwe’s success. Relying on the unwavering support of friends, family, and mentors, who became consultants, fountains of wisdom, customers, and passionate marketers of their remarkable products, they propelled forward. As pioneers of experimentation, Studio Byangwe encountered resistance from some artisans who were uncertain about exploring uncharted territory. Nevertheless, driven by an unshakeable belief in Byangwe’s potential, they ignited a creative fire, inspiring continuous innovation.
Through resilience, creativity, and an unwavering commitment to sustainable and distinctive design, Studio Byangwe emerged as trailblazers, transforming the local loofah into exquisite, functional, and eco-friendly products. Triumphing over challenges, they persistently share their compelling story, captivating hearts, and captivating minds with the enchantment of Byangwe, making each step of their journey truly remarkable. In the face of adversity, Studio Byangwe’s spirit remained unyielding, driven by their passion for making a positive impact through their exceptional creations.
The Versatility of ‘Byangwe’
Studio Byangwe employs a comprehensive and sustainable process for sourcing and harvesting the natural loofah, Byangwe, ensuring the highest quality for their premium utilitarian products. They undertake both the cultivation and collection of loofahs from various growers across Uganda. When the Byangwe reach their optimum ripeness for harvesting, they undergo a meticulous procedure. Skilled hands carefully pick the mature loofahs from gardens before subjecting them to drying, peeling, seed removal, and cutting. This standard process guarantees the finest raw material for Studio Byangwe’s creations.
However, the studio’s ingenuity extends further, as they can also source loofah at different growth stages and process it in-house. Recognising that ‘Byangwe’ is often cultivated on a small scale by individual farmers, Studio Byangwe acts as a reliable partner to these growers, purchasing the harvest directly from them. The loofah is then conveniently delivered to the studio’s base in Kampala. Additionally, Studio Byangwe fosters a sustainable supply chain by purchasing the ‘Byangwe’ from collectors based in various villages, thereby contributing to the local economy.
Byangwe loofah stands out as an exceptional material for creating premium utilitarian products for several compelling reasons. Firstly, its abundant availability ensures a consistent supply, making it a reliable resource for sustainable product manufacturing. Byangwe’s versatile nature allows it to serve a multitude of purposes, from bathing sponges to lamp holders, showcasing its adaptability and potential for innovative designs. As an eco-friendly material, Byangwe is biodegradable, aligning perfectly with Studio Byangwe’s commitment to responsible production and reducing environmental impact. Notably, Byangwe’s cultivation provides a valuable source of income to local growers, empowering communities and bolstering the regional economy. Lastly, Byangwe’s affordability makes premium products accessible to a wider audience, promoting the studio’s mission of delivering Byangwe’s goodness to everyday life.
Products
Studio Byangwe skillfully marries traditional craftsmanship with contemporary design to produce a captivating range of functional and aesthetically pleasing products. Their expertise lies in blending Byangwe loofah with an array of complementary materials, including fabric, wood, bark cloth, rubber, metal, and sisal, among others. Each material boasts distinct forms of craftsmanship that the studio diligently studies and learns to harness. Armed with a deep understanding of material integration, Studio Byangwe embarks on the creative process of design, bringing forth innovative and captivating products that seamlessly combine the best of tradition and modernity. Their unwavering focus on creating utilitarian products has led to an exquisite array of offerings that harness the exceptional qualities of the Byangwe loofah.
Among their remarkable designs are comfortable and stylish shoes, artfully blending aesthetics and functionality. Tableware, including table mats and coasters, not only enhances dining experiences but also elevates interior spaces with its natural charm. Bathing sponges provide a luxurious and eco-friendly option for personal care routines. For household cleaning needs, Studio Byangwe offers scouring pads crafted from Byangwe loofah, an eco-conscious alternative to synthetic counterparts. Their lamp holders are available in both bedside and standing designs, showcasing the versatility of Byangwe in the world of interior decor.
Through their creative ingenuity, Studio Byangwe redefines utilitarian products, transforming ordinary items into extraordinary expressions of art and functionality.
Impacting Local Communities
The local community’s response to Studio Byangwe’s products has been nothing short of awe and admiration. When individuals encounter their creations, a sense of wonder ensues as they witness Byangwe Loofah’s versatility in the studio’s ingenious designs. The community has been pleasantly surprised by the manifold ways in which Studio Byangwe utilises Byangwe, transcending its conventional use as a bathroom product. The studio’s profound impact extends beyond product appreciation. It has fostered a renewed interest in Byangwe cultivation among specific communities that had previously overlooked its potential. By providing a ready market for these farmers’ produce, Studio Byangwe has not only empowered them economically but also imparted knowledge on proper financial management, bolstering the community’s well-being.
Art
Studio Byangwe’s profound influence goes beyond the realm of utilitarian products, as it positively impacts the perception and appreciation of art within the broader community. People have come to recognise and embrace the endless possibilities of Byangwe loofah as a transformative material in various domains. By challenging the conventional notion of Byangwe as a bathroom essential for those with limited means, Studio Byangwe has ignited a wave of inspiration across the hygiene, art, architecture, and fashion spheres. Customers’ interactions with Studio Byangwe’s products often result in heartfelt suggestions for new creations, affirming the studio’s success in shifting perceptions. Witnessing the growing recognition of Byangwe as a versatile and sustainable medium of artistic expression, Studio Byangwe continues to leave an indelible mark on the local artistic community, sparking curiosity, innovation, and appreciation for the artistic potential that lies within the simplest of resources.
What the Future Looks Like
Studio Byangwe has what it calls ‘Mission 500.’ Their aim is to empower 500 Byangwe growers, helping them earn an income of 500,000 Ugandan Shillings per sale. Looking ahead, Studio Byangwe’s vision is both ambitious and impactful. In the coming five years, they plan to achieve consistent production of top-notch products, establish a fully operational production space, and execute strong marketing and sales tactics. Their ultimate goal is to become a driving force in reshaping perceptions of Ugandan-grown natural materials while fostering a platform for experimentation and innovation.
Studio Byangwe’s role in promoting sustainable and locally sourced materials in Uganda’s broader manufacturing and design industries is phenomenon. By raising awareness, creating spaces for experiments, and encouraging women’s leadership, they are paving the way for a more eco-friendly and inclusive approach to business. Check this out 7 Sub-Saharan African Sustainable Designers featured in Creative DNA: Africa.
The studio’s vision for growth is equally inspiring, with plans to challenge conventional materials, create large-scale loofah farms, and employ thousands of people. They aim to lead the conversation on eco-friendly materials for product creation and packaging, leaving a positive impact on both local and global markets.
For other businesses or entrepreneurs seeking to create innovative and sustainable products from local resources, Studio Byangwe’s message is clear:
“Start with what’s around you. Some of the best ideas come from your backyard. Embrace women’s leadership and collaboration, as they bring a unique perspective and strength to businesses. Women working together form a powerful chord that cannot be broken. They confidently take a seat at the table because they are the ones actively engaged with the smallest unit of a community, possessing invaluable knowledge that is often kept hidden. Their collective strength lies in the deep understanding they have of their communities, but unfortunately, there is still a reluctance to share this wealth of knowledge with the world.”
In the world of Studio Byangwe, success stories and glowing testimonials from satisfied customers shine as brightly as the products they create. As this innovative Ugandan studio continues to transform the local loofah, Byangwe, into premium utilitarian goods, they have garnered praise from individuals whose lives have been enriched by these eco-friendly creations.
Ronald Kalinzi, an Architect, shares his delight in the unique loofah shoes, stating, “I love how the shoes massage my feet.” The comfort and therapeutic properties of these shoes have brought joy to Ronald’s daily life, making every step a soothing experience.
Janet Bugembe, Founder of The Mentorship Class, says her daughter Irene eagerly anticipates her bathing routine thanks to the star-shaped bath loofah crafted by Studio Byangwe. Her words ring true as she shares, “Irene looks forward to bathing because of her star-shaped bath loofah.” It is a testament to the enchanting and delightful nature of these loofah-based products that they elevate the ordinary into an extraordinary self-care experience.
Sam Kanakulya, a Retired Banker, found unexpected durability in Studio Byangwe’s shoes. “I have worn these shoes for over a year! I did not think they would last this long!” he exclaimed. The long-lasting quality of the products showcases the dedication to craftsmanship and sustainable materials that Studio Byangwe embodies.
For Jajja Patience, a local farmer, the impact of Studio Byangwe’s work goes beyond personal enjoyment. The loofah growing on her fence has become a source of income and empowerment. Grateful for the newfound opportunities, she shared, “I am happy to be able to earn from something that grows on my fence. I do not have to put in much effort to cultivate and tend to the Byangwe, but I am now able to earn from them. I am now going to plant more.” Studio Byangwe’s emphasis on empowering local communities echoes through the success stories of individuals like Jajja Patience, whose lives have been positively influenced by the creative and sustainable endeavours of the studio.
These testimonials stand as a testament to the transformative power of Studio Byangwe’s loofah-based products, enriching lives with comfort, inspiration, and economic opportunities. As the studio continues to create innovative and eco-friendly goods, they leave an indelible mark on the hearts and minds of their customers, fostering a greater appreciation for the untapped potential of natural resources and the limitless possibilities of sustainable design.
The story of Studio Byangwe is a testament to the power of creativity, sustainability, and social impact. Through their journey with Byangwe, they have not only crafted premium utilitarian products but also ignited a change in perceptions and possibilities. As Studio Byangwe continues to grow and explore new horizons, their work serves as inspiration for businesses seeking to create innovative and sustainable products from local resources. By combining artistry, vision, and community empowerment, Studio Byangwe is making a lasting mark in the world of design, and their impact is set to reverberate both locally and globally. So, keep an eye out for the unique creations of Studio Byangwe and embrace the beauty and versatility of the Byangwe loofah.
Let their story inspire you to pursue your own passion and make a positive change in the world!
For readers interested in discovering more about Studio Byangwe and exploring their captivating range of premium utilitarian products made from the versatile Byangwe loofah, additional information can be found on their social media pages.
Instagram: @studio_byangwe; Twitter: @StudioByangwe | Facebook: @Studio Bwangwe | Email: [email protected] | WordPress: https://studiobyangwecom.wordpress.com.
For more information about Kuonyesha Art Fund, visit: https://www.kuonyesha.civsourceafrica.com/
For more information about the CivFund, visit: https://www.civsourceafrica.com/civfund-1
Visit: https://www.civsourceafrica.com/ for more information about CivSource Africa
© Ednah Rebeccah
Associate Support Kuonyesha Art Fund
